7 Essential Tips For Businesses New To Social Media

7 Essential Tips For Businesses New To Social Media No Budget No Problem? Social Media tips for new businesses help create an effective social media strategy at no cost! Determine appropriate  platforms Research the social media channel you think will be the most effective platform to reach and engage with your audience. Express your message What is the key message you want to express to your social audience? Once this is decided, communicate it via your chosen social media platforms. This can be done either through simple posts, introducing yourself or through content creation to really maximise your post reach. However, be careful to not OVERDO this. If you choose to use Twitter to only tweet  your message it may become too salesy.  Users dont want constant sales pitches, they want a balance between what you do and your interest in the industry. You can achieve this Build your following This can be a frustrating stage when building your social media presence, dont expect thousands of followers within the first couple of days. Allow time for your following to grow, keep your updates regular and not sporadic to demonstrate consistency. Ensure you start off Remember to include your social media accounts within your website! Original content Posting your own images, posts, blogs, video or any other form of content will help build your brand. This is because if it is original, users will not have seen it before and may be interested in finding out more. Whereas if you are continually  re-posting others work, your audience is  less likely to interact because they may already be familiar with it! The key is to find a balance between posting your own original content and engaging with other users Choosing to cross-promote the same content for each social media channel does not always work. The audience for each platform requires a different social message and regurgitating the same posts isnt always effective. Your following may also be effected, for example, a user may think why should I follow them on Instagram and Twitter if they post the same thing? Make your audience feel special and post unique content to each individual platform. Interaction Interacting with your audience is key to build a solid formation between your brand and the consumer. Any mentions of your brand  online, or questions you are asked via social always reply! With the power of social you can form strong relationships with your customers, your audience and industry experts through online interaction. An essential opportunity that would have been missed if you had chose not to create a social media strategy. It is also important that you know your audience for each individual platform. Understand who youre talking to and keep the style and tone of your social voice relevant to the audience you are interacting with. Keep it simple Start off Track your progress There are plenty of free analytical tools such as Google analytics and social media platforms such as Facebook, Twitter and Instagram have a built-in analytical software. Whilst you dont need to be an  analytics whizz to understand these, they can be very helpful in understanding your audience. As well as your post reach and click through rates. It is important you monitor your progress to help determine which posts and campaigns were successful. Whether youre a savvy social media expert or youre interested in learning more discover other social media blog posts here   Be sure to follow us on Twitter! @BubbleJobs